Custom maps and charts.

A well-made map can serve an article, a report, a presentation and many audiences.

Organize a question, territory, use and versions to prepare a brief for a map, chart, timeline, diagram or interactive piece.

What your brief makes clear

Start with a request people can understand.

Best for: Content, research, communications, education and planning teams.
Your brief brings together: A visual brief keeping the piece, audience, channels, sources, credits and update needs in the same conversation.
How to start: Choose the visual, territory, use and required versions. The tool turns those choices into a clear request.

Original visual

A map, chart or diagram built around a defined question and audience.

Adaptable kit

Coordinated versions for reports, the web, presentations and social channels.

Interactive asset

A piece that can be embedded elsewhere with sources, date and credits.

Clear license

Use, duration, languages, permitted changes and channels stated plainly.

Start with the use

Describe the map or chart you need.

Define the asset, territory, channel and versions to form a clear request.

Your result

Your visual brief starts here.

Complete the fields to generate a result on this page.

Make the choice take shape

Begin with what is alive in front of you.

You do not need to arrive with everything decided to get value from this page. Bring one situation that needs clarity today. The form gives that situation a first shape; the value is seeing the conversation, comparison or next move already present in your life with sharper eyes.

In Custom maps and charts, begin here: Choose the visual, territory, use and required versions. The tool turns those choices into a clear request.

Bring a scene, not a thesis.

Think of the moment when the question shows up: a meeting, a purchase, research that needs to be understood or a change you cannot afford to miss. The closer the frame is to real life, the easier it is to recognise a useful answer. Do not try to settle the whole year in a first pass.

Leave room for the first surprise.

A good tool does not only confirm what you already expected. It may reveal a cost difference, a forgotten criterion, a connection worth explaining or a question that had no name yet. Let that discovery change the conversation. That is how a choice stops being a rush and begins to have a reason.

Read the result for what matters.

The result does not need to look like a verdict to be valuable. Notice what became easier to explain, which detail gained weight and which point you want to test before you continue. The best next action is often small: check a value, talk to someone, open a reference or choose between two directions.

Let the page fit your rhythm.

You can start with approximate values, working names or a limited scenario. The first use is there to move the situation from your head into a form you can see. When something changes later, adjust only the part that changed. That keeps the reasoning intact instead of making you start over every time.

Use clarity to have a better conversation.

A comparison, selection or organised request becomes more powerful when another person can understand why it matters. Take the criterion that carried weight, what stayed outside and the question that still needs an answer. You do not need to persuade anyone with a screen; you need to be able to explain the choice with honesty and presence.

Return when the situation truly changes.

Price, timing, priority, availability and context do not stand still. When one of those pieces changes, return to the point it touches and see what happens. That review does not erase the first decision. It shows that the choice still follows your reality instead of staying trapped on the day it was made.

Keep what changed

Use Custom maps and charts to step out of autopilot: a more legible situation, a more explainable choice and a next move that feels like your own.

You do not need to leave with a perfect answer. It is enough to see the choice in your hands more clearly and know which small action is worth taking next.

Before turning an idea into a project

A useful solution begins when the question fits a real decision.

This page helps frame a request. It does not approve a project, guarantee timing, outcome, price or availability, or replace the rights, source, data and responsibility checks that a proposal may require.

For Custom maps and charts, the starting point is already visible: Choose the visual, territory, use and required versions. The tool turns those choices into a clear request.

Start with the change that needs to happen.

Rather than asking for “a map”, “an experience” or “monitoring”, describe what a person should be able to understand, decide or do differently. That distinction keeps format from becoming the goal. It also makes it possible to check whether the chosen solution still fits when audience, territory, time or budget constraints appear.

Name who will use it and at what moment.

The same information needs different formats and boundaries when someone arrives to learn, compare, follow a decision or resolve a situation. Name the audience, the moment in their journey and the setting of use. Without this, a deliverable may look polished and still fail exactly when a person needs to act.

Separate available material from what remains a hypothesis.

Data, documents, images, accounts, public sources and usage permissions do not share the same status. Show what can already be consulted, what still needs confirmation and what cannot be reused. A visible gap lets the work be designed honestly instead of filling a proposal with appealing assumptions.

Define the smallest first result worth testing.

A broad project can begin with one question, territory, comparison or defined audience. The first result does not need to prove the entire ambition; it needs to show whether the direction helps in the chosen situation. It also creates room to correct language, source, accessibility or format before extending the scope.

Keep decisions and boundaries together.

Scope, source, date, version, rights, exceptions and exclusions are not backstage details. They let another person understand why a piece was made in a particular way and when it needs review. A responsible solution does not hide those boundaries in order to look more finished than it is.

Agree on how to recognize whether the work helped.

Before starting, choose evidence that fits the question: a person finds an answer, a team reduces repeated work, a decision keeps its source visible, or a comparison stops mixing unlike things. This measure does not promise automatic impact. It helps recognize whether the work addressed the original question and what still needs change.

The conversation starts with what is observable.

Bring an objective, a use situation, the material that already exists and the questions that remain open. This lets the conversation move forward without inventing a complete brief before limits, sources and the people involved are known. A good first conversation does not pretend everything is resolved: it identifies what must be decided for the next step to be useful.

New evidence can change the design without invalidating the work.

A better source, a rights constraint, an accessibility need or an audience change can require another format. Rather than hide the change to protect an initial plan, record what changed, which part was affected and what adjustment preserves the central objective. Reviewing scope with a visible reason is more trustworthy than keeping a promise after its conditions have changed.

End with a decision another person can pick up.

Al cerrar una etapa, dejá objetivo, material usado, fuente, versión, límite conocido y próxima revisión en lenguaje simple. Ese registro protege la continuidad when people, context or priorities change. It also prevents a deliverable from looking final merely because it is well presented; its usefulness remains tied to the question it can support.

When you leave this page

Use the form as a starting point, not a closed contract. The useful next step makes the objective, available material, boundary and validation question clear to everyone involved.

A responsible solution does not try to accelerate a decision by hiding what is missing. It shows what is already enough to move forward, what must be confirmed before expanding the commitment and who needs to take part in that confirmation. If one of those parts is unclear, the next step may be reducing scope, finding a better source or having an alignment conversation. That pause does not reduce ambition; it protects the value of the work that follows. The goal is to build something that remains understandable when context changes, not merely something that looks finished today.

Before you continue

Choosing well also means knowing what to check.

This page organizes a brief; it does not create, license or publish a piece.
Cultural adaptation may require another review.
Outdated data is not presented as current.

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